Internet business and other business

The secret to Internet business is traffic, traffic, traffic, same as location, location location.
The rest are easy. The rest could be
Speed,
design,
navigation.
ease of use,
ease to find info and products,
shopping cart,
pricing,
shipping cost,
trust,
performance,
look and feel
and all these goes to conversion ration
and also customer experience, truth moments.
The challenge is always how to attract traffic and conversion.